MAP(Minimum Advertising Price) Policy
We, Vector Optics, pride ourselves as a company in touch with high end optics business by providing innovative and high-quality solutions for consumers. We align ourselves with VECTOR’s core values: delivering a wide range of Optical Riflescope, Red Dot Scopes, Laser Sights, Range Finder, Rail Systems, Flashlights, Mounts and more.
In recognition of the investment in time and resources required for our high-quality <<RESELLERS/DEALERS/DISTRIBUTION>> to provide the level of customer service and product knowledge expected from our customers, Vector Optics is committed to enforcing policies which allow our resellers to maintain high profit margins through the sale of our products. Vector Optics has an established Minimum Advertised Price (MAP) Policy that an Authorized Reseller must follow for the advertising and marketing of Vector Optics products. All Vector Optics Authorized Resellers must agree to the terms and conditions of the following MAP Policy.
Vector Optics’s MAP Policy Guidelines
MSRP/MAP pricing for all Vector Optics products can be found on your current price list. All advertised prices must be at or above MAP for all Vector Optics products if a MAP price has been established by Vector Optics. Resellers are not required to list prices in advertising. If a price is listed in an advertisement it must be at or above MAP. Other statements such as “call for price” or “call for quote” are acceptable and permitted.
Resellers are also responsible for ensuring their Vector Optics pricing is at or above MAP on internet search engines. Resellers are free to set the actual resale price of any product as long as it is at or above MAP price given the most recent publication of the price list. Vector Optics ’s MAP policy for all Vector Optics products apply to advertising placements, including but not limited to: print ads (inserts, magazines, newspapers, catalogs, mail order catalogs, etc.), broadcast (radio and TV), direct mail, faxes, internet placement with third parties (banner ads, broadcast emails, destination pages, third-party sites), internet placements on resellers own website, and any flyers, posters or coupons.
From time to time, Vector Optics may permit resellers to advertise MAP Products at prices lower than the MAP price. In such events, if resellers need a short promotion, they must inform Vector Optics in advance and get Vector Optics approval before promotion, and the promotion time should be less than 1 week or as discussed.
MAP ENFORCEMENT POLICY
This policy applies to our direct customers, and to our distributor’s customers.
An official company email will be sent to the offending party alerting them that they are non-compliant with our MAP policy. The email will include a list of offending SKUs. The customer has 24 hours to respond, and comply with our MAP.
This policy does not restrict the dealer’s right to establish independent advertised and/or resale prices of Vector Optics products. Vector Optics reserves the right to determine whether a dealer has advertised Vector Optics’s products at a net advertised price less than the MAP (minimum advertised price) established in this Unilateral Policy. Upon such determination Vector Optics may, without assuming any liability, cancel all orders and may indefinitely refuse to accept new orders from the dealer.
Vector Optics will utilize the following steps to resolve MAP violations:
Any and all dealers selling Vector Optics products which have not signed an Vector Optics MAP Policy agreement are classified as Unauthorized Resellers.
Distributors of Vector Optics are required to provide a signed MAP agreement from any dealer selling Vector Optics products. Unauthorized dealers should not be sold to or provided a feed from any distributor whatsoever.
Violations from Authorized Resellers will need to be corrected within 24 hours of notification.
- First Violation: Authorized Reseller’s account will be put on hold temporarily and a written warning will be provided. MAP violations must be corrected within 24 hours. Upon correction and following 30 days of compliance, violation will then be cleared.
- Second Violation: Authorized Reseller’s account will be put on hold for 30 days.
- Third Violation: Authorized Reseller’s account will be put on hold for 180 days. After this duration, Vector Optics will review and determine if account is to be reinstated.
- Fourth Violation: Should Vector Optics decide to reinstate an Authorized Reseller who has previously demonstrated a third violation, yet violates a fourth time, the account will be unauthorized indefinitely.